Mowoot is a pelvic massage device, designed to tackle chronic constipation. After a strong start on the Spanish market, with successes on both the B2B and the B2C rehabilitation market, they started exploring new European markets.
With every European market differing in market segments and financial structures, they needed insight on where their product could be most successful, both on a medical and economical level.
We started off by listing all market segments with potential opportunities and crunching the basic numbers. With these opportunities in mind, we reached out to several caretakers and decision makers in every market segment.
This led to clear, validated market insights and a list of potential customers for a strong start in the Netherlands.