With its intuitive operation, the patients are able to control their wheelchair with only head movements, improving their life immensely. Being an innovation that transforms the everyday life of people with disabilities, Munevo decided to look into the potential of the Dutch market.
In order to validate its value proposition and to get a sense of the B2B market potential, Munevo teamed up with MedScaler to perform an Market Validation in the Dutch healthcare market, where more people with disabilities can contribute from this innovation.
How is your innovation revolutionising healthcare?
There is a large number of wheelchair users worldwide who are no longer able to use their hands to control the wheelchair due to various diseases. As a result, they are dependent on special controls and other people. Previous, mainly mechanical, solutions are not only uncomfortable and stigmatizing, but have also barely changed in the past 20 years. Munevo has developed the first wheelchair control based on Smartglasses. In addition to controlling the wheelchair, we are now able to control a variety of devices. And that only by moving the head. We enable users to access smart technologies. In this way, munevo DRIVE is developing more and more from a special control system for wheelchairs to an everyday assistant.
“There is a large number of wheelchair users worldwide who are no longer able to use their hands to control the wheelchair due to various diseases.”
Why are you interested in entering/exploring the Dutch market? or Why did you choose to include The Netherlands in your next market entry strategy?
First of all, Holland is a very innovative country, for which, due to the EU, no further certifications are necessary. Furthermore, the reimbursement process differs strongly from Germany. With less regulation and less bureaucracy, we hope to enter the market faster. The low language barriers and regional proximity contribute to this. But, and this should also be mentioned, we have already been able to get a wheelchair manufacturer from Holland interested in our product, who will support us with the launch.